One aspect of your company’s story that is crucial for making investors care is the projected market sizing of your space. Although this information is sometimes available with a simple Google search, you should be prepared to calculate this number if necessary.

Using an obviously wrong or inapplicable market size is one surefire way to damage your credibility.

Watch this video to learn how to craft your own market sizing analysis.

What methods have you used to create your company’s market sizing? Tell me in the comments.

– Andrew