What kinds of startup mission statements stand out from the pack? What impact does a mission statement have in shaping the future of your product or service? Does it matter if you leave out a mission statement from your pitch deck altogether?

Watch this video where Andrew explores Google’s mission statement and extracts key learnings for startup founders who want to craft their own aspirational and inspiring mission statements.


How Can You Write a Mission Statement as Compelling as Google’s?

What You’ll Learn

  • How great companies create mission statements built to last
  • Why an uninspiring mission statement can hinder your team
What’s the best company mission statement you’ve come across? Tell us in the comments.

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