Learning

What Should A Startup Founder Do When The Stock Market Plummets?

There’s been a lot of speculation lately about what the recent downturn in the public markets will mean to the unicorns (the name used to describe private companies with over $1 billion valuations) and how they might alter their operations based on the possibility of future venture capital being more difficult to raise.

No one should lose sleep at night over whether Uber is able to raise another billion dollars. But lots of entrepreneurs are wondering on a more personal basis what the stock market turbulence could mean for them. Should a startup founder do anything differently in September because of the Dow’s performance in August?

First, nobody knows whether the stock market will go up or down over the short term. It’s true that a significant correction in the stock market will affect the private equity markets, and not in a good way. If the stock market goes down appreciably and for a sustained period of time, there might be less public offerings. Even if there aren’t less public offerings, public companies may find it more difficult to use their stock to buy large private companies.

M&A activity ultimately drives the entire venture capital business. If large private companies are less likely to be acquired, then they might slow down on their acquisitions of mid-tier private companies. All down the funnel, acquisition activity could slow until it gets to the earliest-stage startups. Venture investors who were expecting a liquidity event may have to wait longer to get their capital back. If this happens, venture capitalists may use the capital they have to support their portfolio companies that are furthest along instead of investing in new companies.

I remember when the dot-com bubble burst in 2000, venture financing was hard to come by for a long time.

So what does all this mean for someone building a startup? Probably nothing! It’s far from clear that we’re in a bubble, and even if we are, there’s nothing any of us can do about it continuing or popping. People with entrepreneurial spirits choose to embark on startups because they each have a dream — whether it is to execute against a specific vision or simply to be their own boss. Startups are a risky proposition. For founders in the earliest stages of building a business, getting profitable probably isn’t an option.

Startup founders are collectively in the business of building product, releasing, interpreting results, and then iterating. Sometimes the appropriate course is to pivot. Startups work at laser speed, so even if they knew that the stock market was going to crash, there probably isn’t a speed correction called “faster.” I rarely meet a startup founder who is waiting to raise cash. I find that most founders who haven’t raised cash yet or haven’t raised as much as they want to haven’t yet achieved metrics or validation or momentum necessary to raise cash. In other words, lack of financing is rarely a choice.

This means that for most founders, the right course is to simply tune out what’s happening in the public markets. These founders should continue to operate at laser speed and always be looking for capital.

The volatility in the public markets might persist through September (or longer), but early-stage founders should continue with business as normal regardless.

Launching a Tech Startup Without Technology

As a startup founder, is it possible to launch a technology business without building technology first? The overwhelming majority of companies launch an app or web experience that misses the mark upon launch. The companies that reach success iterate their ways there, usually over a long period of time and at great expense.

If you can validate your user experience before writing a line of code, you will save a lot of money and be much more likely to make your first product launch successful.

Video Highlights

I’m often asked: what’s the very first thing I should do while building my business? Should I wireframe the product and get an MVP built as soon as possible? Or is there another way to demonstrate traction? Consider these two companies that had very different approaches to figuring out what to build first in order to prove their business propositions.

Building Technology First

The first idea was for a fascinating new type of educational platform where there were distributed teachers, lots of students and an application that supported one-to-one instruction and one-to-many instruction. There was a desktop application, downloadable apps and a mobile website. You can imagine the sophistication that was reflected in wireframes and specification documents. This founder had also put together an impressive development team.

Building Community First

The second company is called Dreamers // Doers, a networking site for women entrepreneurs. This founder similarly had very elaborate ideas about the technology she wanted to build to support a vibrant community on the desktop and through downloadable apps. But instead of writing a single line of code, she built a Facebook group and put together a very vibrant community of 2,000 women, with a wait-list almost equal in size.

How Can You Create The Ideal User Experience?

So we have these two different approaches: does technology or community come first? Before we answer that, it might help to answer another question: what can you do to build the ideal user experience? What is the user flow like? Where are the buttons laid out?

For services that require a community of users, what will the  community members be using? What experiences are they having? Are they using the service to network? Are they using it to plan events? If you can see what features people are using first, is there an opportunity to build around the usage that already exists?

Save Time And Money Building The Right Product

If you have the opportunity to build a community first, you should. Why? Because you’re likely to both save money and time. When you build a technology product, the odds are overwhelming that it won’t work, that you’ll launch something and you’ll have to iterate again and again, each time throwing out what doesn’t work and keeping what does.

But if you have one of those businesses where you can interact with users ahead of time using a low-technology solution, you should see what works, see what they like, see how they interact and then build against that. You’re obviously going to save a huge amount of money in the build, and even more important than the money, you’ll save a lot of time.

Want to watch more startup advice videos? Check out our Founder Library.

The Pennsylvania Gazette: Profile of Andrew & The Roadmap Course

Here’s an excerpt from reporter Alyson Krueger’s profile of Andrew and the Roadmap Course in The Pennsylvania Gazette, an alumni magazine for University of Pennsylvania graduates.

A few months ago, 60 entrepreneurs in the early stages of launching companies sat in a corporate conference room in midtown Manhattan, taking notes on their laptops. They had been there for almost 30 hours during a two-day boot camp known as Andrew’s Roadmaps, which was designed to walk them through every component of starting a business. They received templates for business plans and cash-flow projections, insider knowledge on the ins and outs of financing, best-practice guides on how to hire and fire staff. Though a cocktail reception awaited them at an Upper East Side mansion, no one seemed in a hurry to leave. Instead, they asked question after question.

These entrepreneurs knew how hard it is to start a business—90 percent of new companies don’t make it—and they were looking for any help they could get. But they were especially eager to learn from the guy behind the bootcamp: serial entrepreneur Andrew Weinreich C’90.

“Let me describe an inevitability, a theme that is bigger than me that will occur whether or not I’m successful,” Weinreich told the crowd. “At least then you know you are pointed in the right direction.”

Weinreich, who is known in startup circles for launching seriously forward-thinking companies, knows a thing or two about directions. Seven years before Facebook, he launched Six Degrees, the world’s first website that allowed members to connect with friends of friends. (He sold it in 1999 to YouthStreams Media Networks for a cool $125 million.) Later, he filed the patent that still governs all social networks. (LinkedIn CEO Reid Hoffman, who now owns it, called it the “most valuable patent in the world.”)

The Pennsylvania Gazette: Profile of Andrew & The Roadmap Course

Here’s an excerpt from reporter Alyson Krueger’s profile of Andrew and the Roadmap Course in The Pennsylvania Gazette, an alumni magazine for University of Pennsylvania graduates.

A few months ago, 60 entrepreneurs in the early stages of launching companies sat in a corporate conference room in midtown Manhattan, taking notes on their laptops. They had been there for almost 30 hours during a two-day boot camp known as Andrew’s Roadmaps, which was designed to walk them through every component of starting a business. They received templates for business plans and cash-flow projections, insider knowledge on the ins and outs of financing, best-practice guides on how to hire and fire staff. Though a cocktail reception awaited them at an Upper East Side mansion, no one seemed in a hurry to leave. Instead, they asked question after question.

These entrepreneurs knew how hard it is to start a business—90 percent of new companies don’t make it—and they were looking for any help they could get. But they were especially eager to learn from the guy behind the bootcamp: serial entrepreneur Andrew Weinreich C’90.

“Let me describe an inevitability, a theme that is bigger than me that will occur whether or not I’m successful,” Weinreich told the crowd. “At least then you know you are pointed in the right direction.”

Weinreich, who is known in startup circles for launching seriously forward-thinking companies, knows a thing or two about directions. Seven years before Facebook, he launched Six Degrees, the world’s first website that allowed members to connect with friends of friends. (He sold it in 1999 to YouthStreams Media Networks for a cool $125 million.) Later, he filed the patent that still governs all social networks. (LinkedIn CEO Reid Hoffman, who now owns it, called it the “most valuable patent in the world.”)

How to Pitch Your Startup Recap

On Wednesday night, Andrew delivered an inspiring talk on How to Pitch Your Startup, hosted by Dreamers // Doers and betaworks. For everyone who wanted to be there but couldn’t attend, we’ve created a recap featuring the best pitching advice of the night.

Gesche Haas, host & founder of Dreamers // Doers

Gesche Haas, host & founder of Dreamers // Doers

Andrew’s Tips for Pitching

“If you’re talking the entire time while you’re pitching your startup, it’s not a discussion.”

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“It’s OK to take control of the meeting. Don’t let an investor’s questions derail you while pitching.”

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“The worst thing you can do while raising capital is to give stock answers. Directly answer the questions you’re asked.”

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“Don’t think of fundraising as a formal process. Pitch your startup when you’re not actively in fundraising mode.”

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Female Founders Who Pitched

Susan Ho, Journy

Susan Ho, Journy

Susan pitched Journy, a platform for building custom trip itineraries.
Elizabeth Entin, Runway Passport

Elizabeth Entin, Runway Passport

Elizabeth pitched Runway Passport, a curated marketplace where people can shop and discover emerging fashion designers from around the world.
Sabrina Noorani, ClearForMe

Sabrina Noorani, ClearForMe

Sabrina pitched ClearForMe, a database that provides information about ingredients in beauty products and to help consumers stay clear of anything that can irritate their skin.
Michelle Bacharach, FINDMINE

Michelle Bacharach, FINDMINE

Michelle pitched FINDMINE, a platform that automates & personalizes style merchandising for retailers & shoppers.
Rachel Kimelman, LGBTQutie

Rachel Kimelman, LGBTQutie

Rachel pitched LGBTQutie, a progressive online dating and social networking platform for LGBT consumers.
Diana Melencio, OKMYOUTFIT

Diana Melencio, OKMYOUTFIT

Diana pitched OKMYOUTFIT, an on-demand personal shopping and styling subscription service that caters to the lives of busy professionals who often lack the time and expertise to find that clothes they want and need.

Pitching Q&A with Andrew

QUESTION: Should I be worried that I’ll run out of things to talk about during my pitch if I send over my deck to the investor ahead of time?
ANSWER: No, I wouldn’t expect someone to get all of the color and commentary just from a deck. It’s fine to send your deck over in advance.

QUESTION: Do you consider different personality traits in women who pitch compared to men who pitch?
ANSWER: No. Women need to exude the same larger-than-life confidence that male entrepreneurs do. There’s no question that it’s tougher to be a woman pitching to a room full of men, but if you articulate a big vision, passion for your project, and a commitment to a working knowledge of the disparate disciplines necessary for your business, good VCs will see greatness in you.

QUESTION: If a VC has invested in a company similar to yours, should you still pitch them?
ANSWER: Investors who invest in similar companies are the most likely people to give you money, unless they’ve invested in a company that is nearly identical to yours. The best meetings you can take are with investors who have shown interest in your vertical before.

QUESTION: How many slides should be in my pitch deck?
ANSWER: It depends on your style of pitching. If you linger while you present, don’t include more than 20. If you fly through slides like I do, feel free to use more.

QUESTION: I haven’t developed any proprietary technology. How do I deal with people potentially stealing my idea?
ANSWER: If you aren’t willing to share your deck, that would worry me. If there is nothing proprietary in your product, then you need to figure out how to distinguish your company from the competitors on the basis of how you execute. When you make excuses for not sending around a deck, it’s as if you are playing defense. When you’re starting out, you need to play offense.

Want to attend one of Andrew’s future startup talks? Join our newsletter to find out as soon as they’re announced.

Learn How to Pitch with Andrew Weinreich (Female Founders Focus)

The Event:

When you’ve perfected your startup pitch, you can get funding, entice potential employees, and close partnership deals. Andrew Weinreich will lead an educational session on how to pitch and provide commentary on 6 female founders’ startup pitches, along with Cecilia Pagkalinawan (serial entrepreneur, founder of appLOUD), and Matt Hartman (Director of Seed Investments at betaworks).

For this event, we’re focusing on female founders for the pitching section, but welcome men as part of the audience. Hosted by Dreamers // Doers and co-hosted by Andrew’s Roadmaps and betaworks.

When:

Wednesday, July 8th, 6-8 PM

Where:

betaworks
29 Little West 12th St.
New York, NY 10014

Cost:

Free

RSVP Now

How to Create Market Projections for Your Startup

Here’s an excerpt from Andrew’s new guest post, “Why Market Sizing Is Critical for Hyperlocal Founders Seeking Investment” — now live on Street Fight Magazine.

Because of my longstanding participation in the entrepreneurial community, I have the good fortune of speaking with hundreds of founders each year and reading their pitch decks.

These pitch decks usually include a great amount of detail about how a product will be built, how it will be used, and how it will affect change with consumers or businesses. Good presentations would also describe the amount of money that a founder is seeking, what they intend to do with the money, and how much revenue they expect to generate over the next several years.

But far too many pitch decks completely ignore a vital section that can make or break the whole presentation: market sizing. The market size is the total amount of goods or services expected to be sold in the vertical area in which a business intends to operate. Skipping this section is usually reason enough for a pitch deck to end up in an investor’s rejected pile.

In fact, an entrepreneur’s projections about the total amount of revenue to be generated in the entire market for their vertical can be even more important than the projections they make for their individual business. I’ve always found that the best way to judge an opportunity is by first examining the projected market sizing.

Read the full article here

Andrew's Guest Post on AlleyWatch: 4 Must Dos for Running a Startup

Here’s an excerpt from Andrew’s new guest post, “4 Must Dos for Running a Startup From The Guy that Sold 2 Startups in a Year” — now live on AlleyWatch.

Of the hundreds of thousands of digital startups that will be founded this year, the vast majority of them will fail. According to CrunchBase, the two most common reasons for startup failures are “no market need” and “ran out of cash” – two outcomes that could have been prevented with more concrete planning.

Entrepreneurs cannot operate quickly and efficiently if they need to learn every business discipline from scratch. That’s why the most efficient entrepreneurs avoid reinventing the wheel by learning best practices from other successful entrepreneurs. By adopting best practices in each startup discipline, founders can save their time and creativity for problems that require their unique perspective, which increases their overall chances of success.

Founder Best Practice #1: Build Your Knowledge Base

Best practices consist of proven methodologies for executing on a specific task. Founders should take advantage of the vast wealth of startup knowledge that exists online in order to quickly get a sense of the different areas that they’ll need to master moving forward. Sites like Quora draw experienced founders who answer questions about everything from hiring processes to developing an MVP.

Founders should additionally seek out other founders with relevant backgrounds who have already experienced success. Selective networking with entrepreneurs in your vertical is a great tactic to use when you’re looking for specific answers related to your industry or stage of development. Experts are more willing to help out when you approach them with questions that are highly focused and demonstrate that you’ve researched a given topic.

Read the full article here

Andrew’s Guest Post on AlleyWatch: 4 Must Dos for Running a Startup

Here’s an excerpt from Andrew’s new guest post, “4 Must Dos for Running a Startup From The Guy that Sold 2 Startups in a Year” — now live on AlleyWatch.

Of the hundreds of thousands of digital startups that will be founded this year, the vast majority of them will fail. According to CrunchBase, the two most common reasons for startup failures are “no market need” and “ran out of cash” – two outcomes that could have been prevented with more concrete planning.

Entrepreneurs cannot operate quickly and efficiently if they need to learn every business discipline from scratch. That’s why the most efficient entrepreneurs avoid reinventing the wheel by learning best practices from other successful entrepreneurs. By adopting best practices in each startup discipline, founders can save their time and creativity for problems that require their unique perspective, which increases their overall chances of success.

Founder Best Practice #1: Build Your Knowledge Base

Best practices consist of proven methodologies for executing on a specific task. Founders should take advantage of the vast wealth of startup knowledge that exists online in order to quickly get a sense of the different areas that they’ll need to master moving forward. Sites like Quora draw experienced founders who answer questions about everything from hiring processes to developing an MVP.

Founders should additionally seek out other founders with relevant backgrounds who have already experienced success. Selective networking with entrepreneurs in your vertical is a great tactic to use when you’re looking for specific answers related to your industry or stage of development. Experts are more willing to help out when you approach them with questions that are highly focused and demonstrate that you’ve researched a given topic.

Read the full article here

Apple Watch's Implications for the Wearables Space

From iPhone to Apple Watch

Once every five to ten years, a new platform emerges that has the potential to create enormous opportunity and wealth for entrepreneurs. One of those platforms was announced yesterday: the Apple Watch. You might be excited to buy one, but if you’re an entrepreneur looking for the right opportunity to start a business, you might also start thinking about building an app specifically for the Apple Watch or one of its smart watch ilk.

Over the past 10 years, we’ve seen an increasing number of platforms emerge for application development. And while many platforms promise to give startups access to a huge audience of new customers, few are successful enough to provide such reach. As Apple, Google, and Facebook have been successful in building their own platforms, they’ve leveraged their massive built-in customer bases to assure that well-built apps can reach millions of people.

When Apple launched the iPhone in June 2007, there were no third party apps. A year later, Apple launched the App Store with 500 third-party apps. In June of this year, there were over 1.2 million apps available in the iTunes store.1.

As part of yesterday’s announcement, Tim Cook spoke about WatchKit, a platform available to third-party Apple Watch developers, and previewed two dozen apps already in the works. I wouldn’t be surprised if there were over a million apps in the wearables space a few years from now.

New Hardware Means A New Opportunity

Prior to the smart watch, if you wanted to introduce an app that could track calories burned, sleep habits, or a heart rate, you would need to introduce a hardware product in addition to your software app, or else you could build onto a smaller hardware platform like FitBit. With the advent of Apple and Android’s wearables, now all you need to focus on is the software.

You can assume that millions of people will soon be walking around with hardware attached to them, monitoring and recording data related to their health and lifestyles. The potential for wearable app development remains tremendous.

The amount of venture capital focused on this space is also likely to be huge. In 2013, investments made in mobile companies exceeded $3.5 billion2, and in the nascent wearables market, $570 million was invested as of June 20133. History may guide the investment activity we’re about to see in the wearables space. In 2008, Kleiner Perkins Caufield & Byers launched a $100 million fund devoted to investing in iPhone apps– an amount that was doubled 2 years later4.

The winners are not always first to market, but the early starters usually benefit from eager investors looking to cash in on the excitement surrounding new platforms. For example, Zoosk and Zynga raised massive capital by being first or nearly-first in their respective verticals on the Facebook platform.

Less Competition = More Visibility

We also know from past introductions of new platforms that startups releasing apps first are more likely to benefit from higher rankings in app stores while there is less competition. First entrants to market are also more likely to figure out how to game app ranking systems before the full rules for new ecosystems are fleshed out.

Where is the Opportunity?

I would focus on one of these three areas:

  • Fitness
  • Healthcare
  • Data mining

I’m most intrigued by the promise of the smart watch to fundamentally upset the ways that we think about healthcare.

The existing healthcare paradigm is that you should visit a doctor to find out if something is wrong with you. With hardware that is constantly worn or carried by a user, the paradigm will necessarily change. For example, the measurements for a person’s well-being (pulse, calories consumed, sleep patterns, etc.) can be abstracted in real-time and messaged to a cloud-based service. In turn, that information will be used to alert you when you should see a doctor. Here, the paradigm shifts from one that depends on patient self-awareness and action to one that informs the patient and allows them to act accordingly.

The results of this paradigm shift could be profound. For one, it would likely lower healthcare costs because doctors are only being seen when they’re needed, instead of when they are being scheduled. On a larger scale, it could result in longer life spans because people will be more likely to visit the doctor when something internal requires attention.

The Apple Watch and the WatchKit aren’t available yet. But if you’re intrigued by the wearables market and you have an idea that could be delivered through a wearable app, it’s time to accelerate your thinking. Early 2015 should be an opportune time to start raising capital in the wearables space.

The Takeaway:

With Apple announcing Apple Watch and the WatchKit platform, entrepreneurs should move quickly to take advantage of the coming stream of venture capital and the potential to innovate in the early wearables space.

– Andrew

1. http://en.wikipedia.org/wiki/History_of_the_iPhone, http://en.wikipedia.org/wiki/App_store
2. http://www.businessinsider.com/mobile-vc-funding-explodes–google-glass-games–mobile-ad-companies-thrive-2014-1
3. http://upstart.bizjournals.com/money/loot/2013/06/07/vcs-pour-570m-into-wearable-tech.html
4. http://www.techcrunch.com/2010/03/31/kleiner-perkins-ipad-fund/

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