After 20 years of building and advising startups, Andrew Weinreich created the Roadmap Curriculum as an unparalleled educational guide for startup founders. The Roadmap Curriculum provides a solid foundation for founders to build their companies using best practices in order to manage and scale their teams.
Business Planning
Explore the right business idea and prepare a business plan and cash flow projections to support it.
- The Decision
- Refining Your Idea
- The Business Plan
- The Business Model
- Burning the Bridge
Branding & Identity
Plan and execute a brand identity for your business.
- Creating a Brand Identity
- Naming the Company
Marketing
Build the infrastructure to support a data-driven marketing program. Select the marketing tactics that will further your strategic objectives.
- Preparatory Work
- Documentation
- Key Performance Indicators
- Project Management
- Testing – Beta Period
- Patents
Financing
Implement a long-term fundraising strategy.
- When Are You Ready & How Much?
- How Does Financing Work?
- Where to Look?
- Structuring a Deal
Company Formation
Choose the right legal and administrative structures for your business. Learn how to build a founding team.
- Legal
- Hiring/Firing
- Company Culture
- Board of Directors & Board of Advisors
Product Development
Form a plan and iterate your way through a product-market fit.
- Preparatory Work
- Documentation
- Key Performance Indicators
- Project Management
- Testing – Beta Period
- Patents
Sales
Create a sales funnel and track your progress.
- Getting to a Salable Product
- Competitive Analysis & the Target Audience
- The Sales Funnel & Pricing Your Product
Pivoting
Know when your product or marketing requires iteration, and when it’s time to fundamentally change course.
- When to Pivot
- Catching the Wave
Experience the Roadmap Curriculum
