What’s the Roadmap Course?
The Roadmap Course is a transformative startup boot camp led by tech pioneer Andrew Weinreich that changes the way founders build their companies. The Roadmap Course uses the Roadmap Curriculum developed from Andrew’s 20 years of experience building tech startups in Silicon Alley. The program offers best practices, strategic advice, and company templates to increase each founder’s likelihood of success.
The Roadmap Curriculum
Business Planning
Explore the right business idea and prepare a business plan and cash flow projections to support it.
- The Decision
- Refining Your Idea
- The Business Plan
- The Business Model
- Burning the Bridge
Company Formation
Choose the right legal and administrative structures for your business. Learn how to build a founding team.
- Legal
- Hiring/Firing
- Company Culture
- Board of Directors & Board of Advisors
Branding & Identity
Plan and execute a brand identity for your business.
- Creating a Brand Identity
- Naming the Company
Product Development
Form a plan and iterate your way through a product-market fit.
- Preparatory Work
- Documentation
- Key Performance Indicators
- Project Management
- Testing – Beta Period
- Patents
Marketing
Build the infrastructure to support a data-driven marketing program. Select the marketing tactics that will further your strategic objectives.
- Defining the Audience
- Defining the Funnel
- Paid Acquisition
- SEO
- SEM
- Social Media
- Public Relations
- Word of Mouth
Sales
Create a sales funnel and track your progress.
- Getting to a Salable Product
- Competitive Analysis & the Target Audience
- The Sales Funnel & Pricing Your Product
Financing
Implement a long-term fundraising strategy.
- When Are You Ready & How Much?
- How Does Financing Work?
- Where to Look?
- Structuring a Deal
Pivoting
Know when your product or marketing requires iteration, and when it’s time to fundamentally change course.
- When to Pivot
- Catching the Wave
Roadmap Templates
The Roadmap Course equips founders with Andrew’s templates for essential documents that will help them build and manage scalable companies. When you attend, you’ll get access to 15 templates that Andrew has personally used to build his startups.
- Business plan
- Cash flow projections
- Job specs
- Core & company values
- Brand document plan
- Logo brief
- Product development survey
- Wireframes
- Business requirements document
- Agile product backlog
- Marketing plan
- PR Plan
- Sales plan
- Sales commission structure
- Capitalization table
Request the Course
Andrew is bringing the Roadmap Course to startup communities around the world. Request your city and we’ll contact you as soon as we confirm an event near you.
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