Roadmap Course Agenda

Day 1*

8:00 AM – 9:00 AM

Check-in & breakfast

9:00 AM – 10:30 AM

Business Planning & Legal

  • The Decision
  • Refining Your Idea
  • The Business Plan

Template:

  • Business plan

10:30 AM – 10:45 AM

Coffee Break

10:45 AM – 12:15 PM

Business Planning & Legal (Continued):

  • Burning the Bridge
  • The Business Model
  • Legal

Template:

  • Cash flow projections

12:15 PM – 1:15 PM

Lunch

1:15 PM – 2:00 PM

Hiring & Management

  • Hiring/Firing
  • Company Culture
  • Board of Directors & Board of Advisors

Templates:

  • Job specs
  • Core & company values

2:00 PM – 2:45 PM

Financing

  • When Are You Ready & How Much?
  • How Does Financing Work?

Template:

  • Capitalization table

2:45 PM – 3:00 PM

Coffee Break

3:00 PM – 4:00 PM

Financing (Continued)

  • Where to Look?
  • Structuring a Deal

4:00 PM – 4:30 PM

Pivoting

  • When to Pivot
  • Catching the Wave

Day 2*

8:00 AM – 9:00 AM

Check-in & breakfast

9:00 AM – 9:45 AM

Branding

  • Creating a Brand Identity
  • Naming the Company

Templates:

  • Brand document plan
  • Logo brief
  • Product development survey

9:45 AM – 10:30 AM

Product:

  • Preparatory Work
  • Documentation

Templates:

  • Wireframes
  • Business requirements document
  • Functional requirements document
  • Agile product backlog

10:30 AM – 10:45 AM

Coffee Break

10:45 AM – 12:15 PM

Product (Continued):

  • Key Performance Indicators
  • Project Management
  • Testing – Beta Period
  • Patents

12:15 PM – 1:15 PM

Lunch

1:15 PM – 3:00 PM

Marketing

  • Defining the Audience
  • Defining the Funnel
  • Paid Acquisition
  • SEO
  • SEM

Template:

  • Marketing plan

3:00 PM – 3:15 PM

Coffee Break

3:15 PM – 4:15 PM

Marketing (Continued)

  • Social Media
  • Public Relations
  • Word of Mouth

Template:

  • PR Plan

4:15 PM – 5:00 PM

Sales

  • Getting to a Salable Product
  • Competitive Analysis & the Target Audience
  • The Sales Funnel & Pricing Your Product

Templates:

  • Sales plan
  • Sales commission structure

Ready to attend?

*Schedule & content subject to change.

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