Day 1*
8:00 AM – 9:00 AM
Check-in & breakfast
9:00 AM – 10:30 AM
Business Planning & Legal
- The Decision
- Refining Your Idea
- The Business Plan
Template:
- Business plan
10:30 AM – 10:45 AM
Coffee Break
10:45 AM – 12:15 PM
Business Planning & Legal (Continued):
- Burning the Bridge
- The Business Model
- Legal
Template:
- Cash flow projections
12:15 PM – 1:15 PM
Lunch
1:15 PM – 2:00 PM
Hiring & Management
- Hiring/Firing
- Company Culture
- Board of Directors & Board of Advisors
Templates:
- Job specs
- Core & company values
2:00 PM – 2:45 PM
Financing
- When Are You Ready & How Much?
- How Does Financing Work?
Template:
- Capitalization table
2:45 PM – 3:00 PM
Coffee Break
3:00 PM – 4:00 PM
Financing (Continued)
- Where to Look?
- Structuring a Deal
4:00 PM – 4:30 PM
Pivoting
- When to Pivot
- Catching the Wave
Day 2*
8:00 AM – 9:00 AM
Check-in & breakfast
9:00 AM – 9:45 AM
Branding
- Creating a Brand Identity
- Naming the Company
Templates:
- Brand document plan
- Logo brief
- Product development survey
9:45 AM – 10:30 AM
Product:
- Preparatory Work
- Documentation
Templates:
- Wireframes
- Business requirements document
- Functional requirements document
- Agile product backlog
10:30 AM – 10:45 AM
Coffee Break
10:45 AM – 12:15 PM
Product (Continued):
- Key Performance Indicators
- Project Management
- Testing – Beta Period
- Patents
12:15 PM – 1:15 PM
Lunch
1:15 PM – 3:00 PM
Marketing
- Defining the Audience
- Defining the Funnel
- Paid Acquisition
- SEO
- SEM
Template:
- Marketing plan
3:00 PM – 3:15 PM
Coffee Break
3:15 PM – 4:15 PM
Marketing (Continued)
- Social Media
- Public Relations
- Word of Mouth
Template:
- PR Plan
4:15 PM – 5:00 PM
Sales
- Getting to a Salable Product
- Competitive Analysis & the Target Audience
- The Sales Funnel & Pricing Your Product
Templates:
- Sales plan
- Sales commission structure
Ready to attend?
*Schedule & content subject to change.