A lot of founders tell me they don’t have a co-founder because the tech environment is too competitive. Some of you wonder whether or not to give up searching and simply outsource all development.
Outsourcing for early stage businesses is usually a disaster. Hiring full-time key positions should not be something you think of as optional. Success comes from convincing others to believe in your mission: whether it’s as a co-founder, investor, or customer. If you’re finding it impossible to persuade potential co-founders to join your company, you either need to rethink what you’re offering to potential co-founders or reevaluate your pitch.
Watch this video to hear my view on what you need to do if you can’t find a co-founder.